There are some things that we love to hate. Sports stars and movie stars, in general, can make normally nice people have strong, irrational feelings. I'll admit I have a strong aversion to Tom Brady and Tom Cruise. Politicians make it their business to cultivate the “We v They” atmosphere around their campaigns. But politicians, sports figures, and movie stars are people. They have press agents and handlers that control the access to them and the image they want to create. That all works well until one of their husbands sneaks out and has an affair with another woman. Or, they decide a threesome with two underage girls is appropriate. In many ways, they can earn our anger and disrespect. But what about brand names? In a recent article in the NY Times (http://www.nytimes.com/2010/06/24/technology/24apple.html?hpw columnist) , Miguel Helft writes that success, Apple has now become the bad guy in the technology sector. This is after being the company you loved because they w...